Sales Gnosis

Standing out at a Career Faire can make a difference in your job hunt. Career Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Bay Area Career Faire in early 2010, 10 companies as showing up, and Dice has 82 job fairs scheduled for 2010 across the United States.

How do you compete at a Job Faire? The rivalry can be noteworthy, but you can help yourself leap out from the gang with advance planning. At AA-Careers, we have a simple six-step process to get ready. Plan to go? Here’s how to prepare:

First, research the companies that are going and pick your objectives. Use the World Wide Web to check out the companies that are there beforehand. Go to their websites and see if they have their openings listed. Pick a sound number to go after, and get ready to spend an hour or more researching each one. It’s hard to do more than 8 in a day, and three or four is a much more reasonable target. For each hiring company, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the hiring department is looking for. Create a mapping of your accomplishments and skills to the requirements of the job. Make the language match. If the hiring organization calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring organization.

Third, create a ‘short sales pitch’ for each likely organization/job combination. Write down a sixty second ‘thumbnail’ that you can repeat out loud showing why you are a special prospect for that position. You’ll use this in your resume and when you meet the company at the job stall.

Fourth, modify your resume for each opportunity. The objective on your resume should exactly match the job you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each spot – bring a couple of copies for each – and put each in a understandably marked folder. Keep them in a lightweight briefcase or folio.

Remember to smile, and good hunting!

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To get started, you have to decide precisely which niche market you’d like to specialize in. A way of going about this is, you need to find out solutions to issues a particular customer profile is experiencing, and what solutions will help them. One of the better means to find this task is to find unique long tail keywords; by and large people look for these less, however many more of these convert. If you’d like to find these important words or phrases, you should use Micro Niche Finder. Information collected from Micro Niche Finder or analogous applications or services compiles associated keywords in a list which you can focus on in order to get a head-start when it comes to ranking on an web based search. Micro Niche Finder will in addition recount how many searches each word or phrase gets, the exact number of other sites using the particular word or phrase, and how successful that competitor is. Lastly, Micro Niche Finder information can identify appropriate domains, aid you in putting together your site, and also discover desirable goods for you to sell. Building a site is the next step; but you will plainly need to do more than that. Getting a great performance on internet based search engines needs the fine-tuning of your site. Here SEO Elite information and other similar applications are useful. This application analyzes the web sites of the competition and advises you exactly what you should do in order to get good rankings in the search engine listings.

With software like SEO Elite, info provided by the computer software advises you on links, what words or phrases to focus on, and even details on where to submit articles. In summary, SEO Elite information is the same sort of data that an SEO specialist might provide. Once you find your target marketplace, design your product promotion, and your site has been designed, then you are ready to get your web site up in the search results. You’ll pick up a regular pay check and wonder why you didn’t consider this before!

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A immediate indicant of first class cutlery is a weighty handle. The tackiness or expensiveness of your cutlery is the initial detail your patrons will pick up on when they first sit down to the table. They will get an idea of whether you offer only the finest fare or if you cut corners wherever possible the instant they grab a fork, spoon, or knife.

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The pattern of your cutlery will detract from or emphasize the ambiance of your dining room and the ambiance must reflect the fare you cook. It has long been said that diners first eat by sight. Consider using a modern cutlery pattern for modern food and classic cutlery for classic food.

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